Isao Hosoe, Japanese Aerospace Engineer, designer in Italy, winner of numerous international competitions including the Compasso d'Oro, has contributed to the development of the brand since its inception "Belli e Forti".

The design philosophy focuses on the human being, the understanding of his habits, behavior and needs, and is always careful to create that "hidden" dimension of play, irony and movement that enhances and characterizes each product. Isao Hosoe Design follows the artistic direction of the brand and of all the process phases: from research to the conception of the concept, from prototyping to product development and engineering.

Research, typological, formal and functional innovation have made it possible over the years to present patents of form and function, and to receive various awards. Over the years Isao Hosoe has been involved in product design Belli e Forti designers from all over the world including Veit Steitenberger and Lorenzo De Bartolomeis.