The evolution of a logo is a fascinating journey, a transformation that reflects growth and change over time. Belli e Forti, a brand known for the creation of quality and design plastic housewares, embraces this change with the presentation of its new logo. However, we took an approach that retained the brand's recognizable visual identity. The desire to maintain the institutional colors of the brand, blue, yellow and white, was a crucial element. These vibrant shades are now associated with the elegance and quality of Belli e Forti products not only on the Italian scene, but also internationally. The new logo was inserted into a square geometric shape, completely abandoning the old one. A non-random choice that aims to better communicate the order and robustness of the products offered by the brand and its philosophy (ORDER HAS FOUND A HOME!). The shape together with the logo characters gives a more modern look evoking strength, versatility, functionality, balance and style. The new Belli e Forti logo is much more than a simple reinterpretation. It is the beginning of a new chapter to consolidate its position in the hearts of consumers. A strong emotional connection!!!